Jamaican black castor oil is one of the most faked and most marked-up bottles in the whole beauty aisle. This is a plain buying guide to it: what the real thing actually costs by the ounce, how the little growth serums mark that same oil up several times over, and the part almost nobody checks,…
Five overpriced hair products and the cheaper bottles that open with the same first ingredients — Moroccanoil, Briogeo, Nexxus, SheaMoisture and It’s a 10, each with a drugstore pick that matches it. This is a buying guide, not a lecture. I’m not talking you out of the pricey one and I’m not telling you the…
Eleven Black hair and beauty brands, sorted by the one number the front of the bottle hopes you skip: the price per ounce. Six that charge you the most for every ounce you take home, and five still owned by Black families and founders that hand you the most for your money. This is a…
Six drugstore skincare products, each set next to a famous pricey one that does the same kind of job, judged on the one number the front of the jar hopes you skip: the price per ounce. Some cost about a dollar an ounce next to bottles running dollars, even tens of dollars, an ounce. This…
Six drugstore hair products, each put next to a famous pricey one that does the same kind of job, and the one number the front of the bottle hopes you skip: the price per ounce. Some cost a fraction of a dollar an ounce next to bottles running dollars an ounce. This is a buying…
Is Camille Rose still Black-owned? We ran the ownership check on the seven brands you keep handing each other — who owns each one right now, not who started it — plus two you are still recommending that changed.
African Pride, Motions, TCB, Just For Me and seven more were bought by one company in a single 2016 deal, so the aisle you comparison-shop is mostly one owner. Plus the two houses that never sold.
Sensationnel, Outre, X-Pression, Shake-N-Go, Darling, and Bobbi Boss all trace back to companies that never introduced themselves — plus the five brands on this aisle that actually are ours.
In 2019, the nurse who built The Mane Choice from five hundred dollars sold it for a reported sixty-one and a half million dollars. Four years later, the company that bought it was bankrupt, and a private-equity firm owns The Mane Choice now. Here is exactly how that happened, and what it cost us, told…
Beauty Bakerie and Mented Cosmetics, two makeup brands most people would swear are unrelated, now answer to the exact same private equity owner, inside the exact same portfolio, plus three brands where the founder never sold at all. This is a buying guide, not a takedown. Every verdict below is ownership and price, checked and…