Five overpriced hair products and the cheaper bottles that open with the same first ingredients — Moroccanoil, Briogeo, Nexxus, SheaMoisture and It’s a 10, each with a drugstore pick that matches it.

This is a buying guide, not a lecture. I’m not talking you out of the pricey one and I’m not telling you the cheap one is better. Both are real products on a real shelf. The only question on the table is which price is fair, and which one is mostly the label.

Ingredients are printed in order of how much is in the jar, so the first five are most of what you paid for. When a cheap jar and a famous jar open with the very same first five, the extra thirty or forty dollars did not go into the formula. It went onto the label.