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The Playbook · Edition 1
The Beauty-Supply Playbook
Where to actually buy — five verified Black-owned beauty-supply stores that ship to your door, the buy-direct economics, and the 30-second method to verify any store yourself.
Who it’s for
Knowing who owns a brand is half of it. The other half is where you hand over the money. This guide is the map — the stores where more of your dollar reaches the people who built the products, and how to tell a truly-owned store from one that just markets that way.
What’s inside
- Five verified Black-owned supply stores — checked live, with what they carry and where they ship.
- The buy-direct economics — the same jar down two roads (store cut vs straight from the brand), and what the difference is worth.
- The shipping catch, stated plainly — minimums, free-shipping thresholds, and where a store ships (and doesn’t).
- The self-verify method — the 30-second check that tells you whether any store is what it says it is.
Verified store #1
Black-owned
Ships U.S. + Canada · free shipping over $80 · full textured-hair line on site.
Checked live · 06-29
The two-roads math
Store shelf vs the brand’s own checkout — mapped for every founder in the guide, so you can pick the road that sends more to the maker.
The 30-second check
The exact steps to confirm a store’s ownership yourself, standing in the aisle or on your phone.
$12.99
instant PDF · yours to keep · a year of updates included
Buy the playbook
Better together: the history + the map. Pair it with Legacy Boss Brands: The Dossier — get both as a set for $19.99, saves you about $8.
New here? Start free with The Ownership Directory. Want the full ownership map plus the founder-checkout guide in one volume? See The Shelf Audit: Deep Edition.
Store ownership and shipping facts are dated and verified. We make no claims about any product’s effect on your hair, skin, or health. No affiliate links; no store paid to be listed or to stay out. Who makes this?