The Guides
The receipts, on paper. Who really owns the brands in the Black beauty aisle, what you’re paying per ounce, and the source behind every claim — from the team behind the ownership-forensics videos. Ownership, prices, and verifiable facts only.
The Ownership Directory
The living A-to-Z ledger — 53 brands, one verdict each, every verdict verified to a dated source. The community reference so many of you asked us to build.
Still Yours: The Hair Aisle
50 verdict cards for the hair shelf — who owns it, since when, and the price per ounce, with a receipt on every line. Plus the master $/oz price sheet.
Legacy Boss Brands: The Dossier
The empires Black founders built, sold, lost, and bought back — full corporate histories with the dated paper trail for every claim. Bronner Bros, Luster’s, Dudley, Carol’s Daughter, Fashion Fair, and the ones that didn’t come home.
The Beauty-Supply Playbook
Five verified Black-owned beauty-supply stores that ship to your door, the buy-direct economics, and the 30-second method to verify any store yourself.
The Shelf Audit: Deep Edition
The whole map: 12 conglomerate ownership trees, a 51-brand consolidated register, the money chapter, and the founder-checkout guide. The reference that ties every other guide together.
How it works
Every guide is dated, sourced, and built from the same fact review behind the videos. Our verdicts are opinions about disclosed ownership and price facts — we make no claims about any product’s effect on your hair, skin, or health. No affiliate links; no brand paid to be in a guide or to stay out of it.
Start free with The Ownership Directory. Curious who makes this and why a beauty store lives here? Read the About page.