Six drugstore hair products, each put next to a famous pricey one that does the same kind of job, and the one number the front of the bottle hopes you skip: the price per ounce. Some cost a fraction of a dollar an ounce next to bottles running dollars an ounce.

This is a buying guide, plain and simple. The whole video turns on one word. When I say a cheap jar BEATS an expensive bottle, I mean it beats it on the one thing I can actually prove, the price per ounce. I am not telling you the cheap one works better on your hair, and I am not telling you the expensive one is bad. What a product does on your curls is your call. What it costs is math, and the math is printed on the back of the bottle.