You go to buy a forty-dollar foundation and the one shade that is out of stock is the deepest one, again. Here is the real reason, and it is not that the shade does not sell. It is the opposite: when brands stock deep shades, they sell out fastest. This is a reading of the record on why the deep end stays under-supplied, the Fenty receipt that proved the demand, the two supply pieces that keep the shelf empty, the Youthforia backlash, and the Black-owned brands that build deep-first so you can b

This is a buying guide, not an accusation. It is supply and access, not a claim about whether any foundation is good for your skin. The sources are linked below.

Full documentary: youtu.be/VNKdxWeYDLU