Four Black-owned beauty brands came home. Taraji P. Henson bought TPH back, Lisa Price returned to Carol's Daughter as owner and president, and two Chicago women reclaimed Fashion Fair and Black Opal.

📕 THE GUIDES — who really owns the Black beauty aisle, priced per ounce & sourced. Start FREE → https://blackhistorydeclassified.com/guides/

We've spent a month following the money one direction — our brands getting bought by L'Oréal, Unilever, and Procter & Gamble while the founder's face stays on the jar. And the comments kept asking the same question: does anybody ever get their company back? Today the answer is yes. Here is every brand that made the round trip — founded, sold, reclaimed — what each one costs per ounce, and the 10-second two-search ownership check you can run on any brand in the aisle.

Watch the full documentary: youtu.be/HZ-rGiyUe6E