The small Black-owned hair brands nobody talks about are usually cheaper per ounce than the famous names — and unlike half the famous shelf, they are still actually ours. You asked for the small ones in the comments, so here are six, with the founder and the price per ounce on every pick.

Two videos in, we spent a lot of time on the bad news — who got bought, who is not ours anymore. This one is the good news: six small, genuinely Black-owned brands still run by the women who started them, every one under three dollars an ounce.

The six: Soultanicals (Ayo Ogun — Knot Sauce, two dollars an ounce), Qhemet Biologics (Felis Butler — unfunded, still all hers), Bask & Bloom Essentials (Candera Thompson — the award-winning Ease leave-in), Miche Beauty (Michelle Ballard, who started on YouTube), Curls & Potions (Michelle Fontaine-Jones — made by hand in Georgia), and Uncle Funky's Daughter (Renee Morris — Curly Magic, a dollar fifty an ounce, the best value on the board, sitting right there in Target).

Watch the full documentary: youtu.be/JNMMIkNfI6E


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