Black women drive the fragrance counter but barely own it. Here are five Black-owned perfume houses that are still founder-owned — who owns each one, and the 10-second check to tell a real one from a marketing story.

📕 THE GUIDES — who really owns the Black beauty aisle, priced per ounce & sourced. Start FREE → https://blackhistorydeclassified.com/guides/

This is a buying guide, not a lecture. We've spent a month following the money in hair and makeup — our brands getting bought by Unilever, L'Oréal, and P&G while the founder's face stays on the label. You asked us to do fragrance next. So here it is: the counter you built, who actually cashes in on it, and the five houses that stayed yours.

Watch the full documentary: youtu.be/qkHPaD2LlPs