Skip Target — buy these 5 Black-owned beauty brands direct from their founders. The Lip Bar, Pattern, Bread, Pholk & Rose Ingleton MD. Same products, more money to the founder.

Target rolled back its DEI programs in January 2025 — and you started a boycott. Here's how to keep buying the 5 Black-owned beauty brands you love without setting foot in the store.

Here's the trap: if you just stop shopping at Target, you punish the store — but you can also punish the Black-owned founders whose products are on its shelves. Some of those founders have asked people not to boycott for exactly that reason. There's a clean way out: buy the brands you love straight from the source. Same products, often the same price, and a checkout that sends more of your money to the founder instead of the retailer.

Watch the full documentary: youtu.be/wTKJyr2lo-I