The same bottle of Melanin Haircare Leave-In is $36 on the founder’s own website and $75 on Amazon and nothing about the product changed between those two prices except the store. Same 16-oz bottle, same black founders, same formula, and a stranger on Amazon is charging you more than double for it. I pulled every price here in one afternoon off the brand’s own site and authorized store and Amazon where I read the line under the price most of us skip. Sold by.

That line is where your money really goes. So, this is a buying guide and it is a different one from the guides I usually make. Most weeks I show you who really owns the jar on the shelf. Today, every brand on this list is one of ours. Black-owned and founder-run. No twist on that part. The only thing on trial today is the store.

Full documentary: youtu.be/FDs7P9oOPR0