The Shelf Audit: Deep Edition

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Flagship · Deep Edition

The Shelf Audit

The whole map, in one volume. Twelve conglomerate ownership trees, a 51-brand consolidated register, the money chapter, and the founder-checkout guide — the reference that ties every other guide together.

Who it’s for

For the reader who doesn’t want one aisle — she wants the system. How twelve owners sit behind the names on the shelf, where the money actually goes, and where to buy so it reaches the people who built the brands. This is the deep edition: the reference you keep.

What’s inside

  • 12 ownership trees — the conglomerates, private-equity funds, and quiet corporates, drawn out so you can see who stands behind what.
  • The 51-brand consolidated register — every verified brand, one line each: verdict, owner, date, receipt, at a glance.
  • The money chapter — the master ladder of every verified price, sorted by dollars per ounce, and what the shape of that table tells you.
  • The founder-checkout guide — the two roads a jar travels to you, and the verified Black-owned stores that ship direct.
  • Legacy digests — the corporate histories, condensed, with the paper trail.
12 owners, one shelf
Two household giants, one beauty giant with an exit door, five funds, four quiet corporates — behind some twenty familiar names.
The master ladder
41 dated rows, sorted by $/oz — the cheapest real bottles are the never-sold family houses.
Verified 06-24 → 07-08
29 still-owned brands
The register’s other side — where the check still lands with the people who built the brand.
$29.99

instant PDF · the complete reference · a year of updates included
Buy the flagship

Already have Still Yours: The Hair Aisle? The Deep Edition is your upgrade — the same verified brands consolidated, plus the twelve ownership trees, the money chapter, and the founder-checkout maps that volume doesn’t carry. The two are built to sit together — set pricing at checkout.

New here? Start free with The Ownership Directory, or go aisle-by-aisle with the Hair Aisle guide. The Deep Edition is all of it, in one place.

Our findings are about disclosed ownership and verifiable price facts. We make no claims about any product’s effect on your hair, skin, or health — read every label yourself. No affiliate links; no brand paid for placement. Who makes this?