Who it’s for

For anyone who’s stood in the aisle wondering whether the jar in her hand still belongs to the people whose face is on the front — and wanted the real answer before she paid. This is that answer, done for fifty brands, so you don’t have to do the homework standing up.

What’s inside

• 50 verdict cards — Still Ours / Not Yours / Came Home, one per brand, each with the owner on the record and the date we checked.
• The honest-asterisk brands — still Black-owned and founder-run, but a fund owns a piece. We print it plainly instead of hiding it.
• The mailbag verdicts — the brands you asked about by name, including a rumor we ran down and debunked.
• The Master Price Sheet — every verified price in the book, one table, sorted by dollars per ounce. Use the $/oz column the way the brands hope you won’t.
• The public watchlist — what’s still on our desk, named honestly with no verdicts.

New here? Start free with The Ownership Directory — the A-to-Z ledger. This guide is the aisle in full: every receipt, every price, every verdict.